Demonstration project — fictional brand
Aurélie Ndjock-Lambert
The website of an executive coach, with an online diagnostic and appointment booking in the visitor’s own time.
Project sheetANL
- Sector
- Executive coaching
- Market
- Belgium, France and the African diaspora
- Type
- Personal brand website
- Pages
- 24
- Languages
- French, English
- Built in
- 2026
The need
Aurélie coaches executives and teams who work between Europe and Africa. Her work rests on trust, and her clients choose a person before they choose a method. She wanted a calm site that looks like her and makes people want a first conversation.
For their customers
An executive answers ten questions and sees straight away where they stand, without leaving their email address. If they want to talk about it, they book a 30-minute call at their own time, whether they are in Douala or Montreal. They know what to expect before the first session.
What I built
-
A leadership compass in 10 questions
The visitor answers, then immediately sees their profile on a compass, with suited suggestions. They are not asked for their email before being shown the result.
-
A calendar in the visitor’s own time
The calendar is kept in Brussels time. Each slot is shown in the chosen time zone, shifts at the right moment for daylight saving, and the booking downloads as an .ics file.
-
Clear offers, on quote
Three kinds of coaching, with indications of format. Prices are discussed case by case, and the page explains how the quote is built.
-
A visible method and code of ethics
The four phases of a coaching engagement, a three-way contract with the company, and seven commitments, including confidentiality. These are the questions an executive asks before choosing.
Design choices
Tones of linen and plum, a touch of terracotta: the feel of a practice where people take their time. Lots of space and fine headings: nothing rushes the visitor.
- Cormorant Garamond for headings and quotes
- Jost for text and interface
- LinenBackground#F5F0E8
- PlumHeadings, actions#4B2342
- TerracottaAccent#D4917A
- SageMarkers#A7B59C
Measurements
Home page of the demo, on mobile and on desktop.
| Metric | Mobile | Desktop |
|---|---|---|
| Performance | 92 | 100 |
| Accessibility | 100 | 100 |
| Best practices | 100 | 100 |
| SEO | 100 | 100 |
| Largest Contentful Paint (LCP) | 2,009 ms | 524 ms |
| Transferred size | 167 KB | 166 KB |
Measured on 3 October 2026 with Lighthouse 13 (default profiles), page served compressed from a local server, as in production.
Built with AI
Design, art direction and checks by me. Code and content produced in collaboration with AI agents, then reviewed and tested.
How I work with AIOther case studies
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Mike SOBTAMFO · engineer · Cameroon (UTC+1)